A Journey of Innovation
Our story is one of constant evolution. Every step forward has built on the last, always driven by the same belief — that video has the power to transform the way people learn, perform and communicate.
OUR TIMELINE
1998 — Siliconcoach
Our very first step. Siliconcoach brought frame-by-frame video analysis to coaches and athletes everywhere. For the first time, performance could be slowed down, studied and compared side-by-side — unlocking insights that were once invisible to the naked eye. Siliconcoach continues to be used to this day with the improved Siliconcoach Pro software.
2012 — Dialed in Motion
Dialled in Motion builds on Siliconcoach technology to deliver tailored retail solutions for cycling and running. With purpose-designed interfaces, ‘Bike’ enhances the fitting experience, while ‘Running’ guides customers toward the right shoes — helping retailers elevate service and buyers make confident choices.
2014 — Siliconcoach Live
We moved from desktop to the cloud. Siliconcoach Liven made it possible for coaches, teachers and mentors to connect with learners anywhere in the world. Real-time video sharing and collaboration brought performance analysis into the digital age.
2016 — Bracken
What started in sports grew into something bigger. With Bracken, we extended our tools into education, healthcare and corporate training. Video became not just a coaching aid, but a universal way to share knowledge, feedback, and ideas. An new and improved version of Bracken was released recently to further enhance and modernise the experience.
2022 — Stryder
Healthcare needed smarter video. Stryder was built for clinicians, integrating directly with EMR systems to make video part of the patient record. Doctors and therapists could now record patient videos, measure movement on-screen, capture notes and generate detailed reports — all stored securely in the cloud.
2025 — Observodon
In education, we reimagined how video could be used in learning. Observodon allows students and educators to upload, annotate and comment on video within their existing LMS platforms. By making video interactive, it transforms lessons into conversations.
