Innovating with video since 1998

We’ve always believed in the power of video. Since the very first release of Siliconcoach in 1998, our goal has been simple: to make it easier for people to see, understand, and improve.

Over the years, our technology has evolved from desktop software to cloud platforms, from sports performance to education and healthcare. Along the way, our tools have helped coaches, teachers and clinicians deliver better outcomes for the people they support.

Today, with Observodon, Bracken and Stryder we’re continuing that journey — combining decades of experience with the latest technology to create platforms that truly amplify learning and communication.

Our Services

Innovation that lasts

Building tools that evolve with you.
Clarity through video

Making the invisible visible.
Collaboration first

Learning and improvement happen together.
Trust and security

Protecting your data and your people.

Joe Morrison

With six years of army training under his belt, and a Masters in Biomechanics, Joe Morrison set about revolutionizing the use of video analysis in sport in 1995. Utilizing his biomechanics knowledge he created the video–capture software program Siliconcoach.

Under Joe’s entrepreneurial leadership style, the company Siliconcoach has grown into one of the world’s most successful video analysis companies and now delivers solutions in sports, health, education and retail.

CEO and Founder